Voy a Benidorm

Easter is here and I'm on my way to Benidorm for some completely unearned rest after just 2 months in London. But what the heck, one needs to travel. Am I going to be the only sad sod to stay in London when I can join the pleb and get out of here as if I were a real brit?
On arrival, it's chema's birthday: eating and drinking loads will be in order, I'm afraid. Another year unable to observe Good Friday's abstinence rules. Well, what's a man to do?
Then Saturday is put-together-mom's-PC day. Then off to an English pub (what did you expect?) for a pint and fish & chips. I foresee more partying on saturday night.
Sunday, hangover. Monday, shopping. Monday night, back to London and thankfully back one hour, so I have a chance to show up at work Tuesday on time, with an incipient tan, bags under my eyes and a radiating smile after a thoroughly successful weekend.
It can only get worse, but those are the plans. Enjoy, and happy Easter everyone!!

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Roberto Hortal

Head of Digital - EDF Energy --- I am an eBusiness Director with many years of experience in great businesses across the world. Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years. In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace. In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe. In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.

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