New camera

I’ve been thinking about getting a digital SLR camera ever since I first heard they were making them. Back then, all digital cameras were prohibitively expensive and I made do with a borrowed Kodak when I wanted to take the odd digital snapshot. The Kodak was heavy and big as an old vcr, went through batteries like mice through cheese, and it took tiny, blurred pictures that barely fit its standard 8Mb CF card. I still have some of those pictures, notably from MOMA in New York. They really don’t help remembering what was I taking photos of.
Time’s moved, consumer marketing has come along and cameras have gone down in price, so last week I took the plunge and bought my third generation camera. After the blurry Kodak and an early Canon Digital Ixus that I bought new in Finland years ago, this time I opted for a Canon EOS 300D off eBay. The camera came with all the accesories I’ll ever need: 2 lenses, a tripod, a bag… even a remote shutter release. I love eBay – prices can be very low, stuff mostly just works and you always get a couple of extras thrown in for naught.
I’ve been taking pictures ever since. Tests, mostly, and the inmortalization of a couple of happy coincidences. Here’s a selection of my first masterpieces from my Flickr page.



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Roberto Hortal

Head of Digital - EDF Energy --- I am an eBusiness Director with many years of experience in great businesses across the world. Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years. In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace. In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe. In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.

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