red nose day (II)

No comments // Mar 17th, 2007 // Work

Red Nose Day’s Grow it like Roberto competition was a resounding success: we managed to raise over£700 for charity, and we’ve got the photos to prove it!
We also got great media exposure for the guys and the brand: Mark Craigs’ victory was announced live on BBC Southern Counties Radio’s Gordon Astley show. Photos and a small writeup also appeared on the Saturday edition of the local newspaper and will be featured again on next week’s Marketing Week‘s diary section.
A great fun day and an excellent result for both charity and ego inflation.

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Roberto Hortal

Head of Digital - EDF Energy --- I am an eBusiness Director with many years of experience in great businesses across the world. Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years. In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace. In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe. In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.

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