What is Apple announcing tomorrow? And where?

5 comments // Sep 4th, 2007 // Commentary

Apple is announcing something tomorrow. That much is clear, but not a lot more.

According to this report from Spanish daily El País, it’s an annoucement in London and features a DAB radio-receiving iPod, a new version of iTunes with a completely revamped user interface -if they’re asking for votes, I vote for this one, please. I hate the iTunes UI- and even a Volkswagen iGolf.

Over at The Reg they claim the event will be in California and it’s about a range of HD-less iPods sporting WiFi, with the looks and innards of the iPhone and even OSX on board. iPhones in all but the actual phone. Also a wider Nano for widescreen video and a beefed-up Shuffle with bigger memory.

Nobody knows what it is, but this much is true: everyone wants to find out. Oh, and that I want one!

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Roberto Hortal

Head of Digital - EDF Energy --- I am an eBusiness Director with many years of experience in great businesses across the world. Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years. In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace. In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe. In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.

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    • 5 responses so far, want to say something?

    1. Lojo_lon says:

      Ta-dah!!!! : http://www.slashgear.com/ipod-touch-no-thats-not-an-iphone-in-my-pocket-057191.php

      Sep 04, 2007, 10:50 am
    2. Roberto Hortal says:

      The Reg were right – WiFi, HD-less iPod touch, gorgeous looking with too little capacity. Ugly new widescreen Nano, iPod classic with big brains and a cheaper iPhone.
      I do want one, but I also do want to wait, for 2 reasons: the touch lacks an email client, and the iPhone looks a lot more appealing in its new price range. If the prices carry over to Europe, I may go for the phone. If the prices, as I suspect, have been tweaked to make way for a more expensive 3G model for Europe, it’ll have to be the Touch. I don’t want the iPhone so much :)

      Sep 04, 2007, 1:09 pm
    3. IGandy says:

      The iPod nano also looks like it has been thrown together without too much thought other than we must make this “video enabled” in order to flog some more stuff.

      Agree that the touch is really tempting to get but couldn’t spot it had bluetooth – would be good to hook it up to a set of wireless headphones that way.

      Sep 04, 2007, 9:10 pm
    4. Roberto Hortal says:

      Bluettoth wouldn’t do it for Apple: they want everyone to be wearing their set of white in-ears. The white headset is the targest viral advertising platform ever!

      Sep 04, 2007, 10:09 am
    5. Lojo_lon says:

      I can see that my iPhone is making friends ;)

      Up for a second round of techy night this weekend? Besides the iPhone, we are bringing some cool new Nokia, Ericsson and Samsung models into the table…

      Sep 04, 2007, 5:05 pm

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