Yesterday’s FT carried a special supplement on social networks under the title You can’t stop them talking. Half way down the page, the writer talks at length about how Living, MORE TH>N’s new lifestyle blog is challenging traditional tactics of corporate control by being bold about relinquishing control and adding real value to communities by providing original content and valuable information under a liberal creative commons licence for the world to use.
The article is a must read for any business manager involved on the Web, and it’s peppered with valuable quotes from recognized leaders like Spannerworks’ Anthony Mayfield, GM’s Keith Childs and of course yours truly.
Head of Digital - EDF Energy ---
I am an eBusiness Director with many years of experience in great businesses across the world.
Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years.
In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace.
In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe.
In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.
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