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Roberto Hortal appears on the Financial Times
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Yesterday’s FT carried a special supplement on social networks under the title You can’t stop them talking. Half way down the page, the writer talks at length about how Living, MORE TH>N’s new lifestyle blog is challenging traditional tactics of corporate control by being bold about relinquishing control and adding real value to communities by providing original content and valuable information under a liberal creative commons licence for the world to use.
The article is a must read for any business manager involved on the Web, and it’s peppered with valuable quotes from recognized leaders like Spannerworks’ Anthony Mayfield, GM’s Keith Childs and of course yours truly.
Tags
business strategy ebusiness ecommerce social networking
Posted on October 4th, 2007 by Roberto Hortal
Filed under: Social Networks
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