The lighter side of Spain’s dispiriting election

As I’ve recently commented, the current electoral campaign in Spain has been branded a dispiriting spectacle by at least two of the world’s most respected media institutions: the FT and Hortal.com

Luckily the Spanish character prevails. Fazed with constant disappointment by politicians from all parties, Political Sciencies student and blogger Eva Ros has decided to strip herself of a piece of clothing every time politicians lie, insult or flip-flop during the campaign. She’s doing it on camera for all the Internet to see.

She’s set herself a limit of 3 pieces of clothing a day. No matter: predictably she’s down to her knickers with half a week to go till poll day. Now Spain awaits impatient our politicians’ next lie for Eva to be bare all: an image of her namesake in the garden of Eden before a bite from an apple got the whole lying business started in the first place.

Along the way, Eva has managed to gather quite a loyal following, getting people engaged with more than just her slow but unstoppable descent to nakedness. She’s got readers, commenters and a newfound voice that she’s actively using to denounce lies and half truths across political lines. She’s even got top-ranked mentions in Spain’s mainstream press -including the most read article today on the website of the Conservative-leaning ABC.

Eva hopefully belongs to the new generation of politicians eagerly waiting in line to run the country when the current generation leave after Sunday’s election. There’s hope yet.

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Roberto Hortal

Head of Digital - EDF Energy --- I am an eBusiness Director with many years of experience in great businesses across the world. Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years. In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace. In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe. In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.

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One response so far, want to say something?

  1. Katia says:

    Alguien que trae algo innovador a la politica. Si sigue asi y sigue su carrera, bien seguro que aportara muchas innovaciones a la forma de gobernar ;)

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