Weekly eCommerce news roundup

This week’s key developments in the world on online: the US economy may be free falling but eCommerce over there is quietly reaping the rewards. Basic, entry level blog articles remind us that not everyone is an expert in online Marketing, and an announcement devoid of any content reaches wide distrribution, showing the danger of a repeat of the 2000′s bubble is still clear and present danger.

  • Ecommerce just continues to grow in the USA
    Latest US figures show eCommerce growth in adverse economic climate
  • 2 good articles on the basics of Affiliate Marketing
    Best Affiliate Marketing programs and Affiliate Marketing Sales tips. Useful intro to Affiliate Marketing for non-eMarketers now that it is quickly becoming the biggest opportunity area in online marketing
  • Another entry level article: 7 questions to ask yourself before starting a business blog is a very basic primer for businesses planning to start a business blog. It’s a bit late in the game -today’s companies should be more concerned with Google’s disregard towards their Intellectual Property. Useful nonetheless if someone is now considering the issue of business blogging in isolation
  • Taking advantage of the recent attention to SEO on the back of Google’s recent policy changes: this press release on keyword competitive index mashes up SEO, Web 2.0 and other buzzworthy keywords. An excellent example of buzz marketing generating attention for what looks like a product devoid of any value
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Roberto Hortal

Head of Digital - EDF Energy --- I am an eBusiness Director with many years of experience in great businesses across the world. Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years. In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace. In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe. In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.

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