The Future of Digital Marketing 2008

I’ve just finished my talk on the Future of Digital Marketing conference. I’ve been working on bits and pieces for the presentation for the past couple of weeks, yet I was afraid that I wouldn’t have enough material to cover the allotted 40 minutes. Knowing how I enjoy speaking to an audience about stuff I’m passionate about I should have known better: after just under 1 hour talking I had barely had time to go through the 2 key themes of my presentation (aggregators and affiliates). I had to leave the final 3 minor points for another day. Wanna know what they are? Take a peek at the slides.

I am quite pleased at the positive reception my contribution got. Happy that the topics I chose were interesting and my style didn’t get on the way of the main message. I was trying a fresher, more dynamic approach today: no text-heavy slides, no script, just a couple of notes about the structure of the talk. I was depending on my ability to elaborate the points as I spoke. I’m happy to report that the gamble paid off and that everyone seemed very pleased with the result. I had the session just before lunch -never an easy spot- yet managed to get the very large audience gripped in their seats, showing no signs of wanting to head for the food trays! It all felt rather good. Well done me.

I want to take a chance to thank e-consultancy for the opportunity. It’s been a great day, and to top it off they’re taking me sailing in a couple of weeks! I guess what Brent said of himself during his slot could also be said of to me: I am a spoiled brat…

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Roberto Hortal

Head of Digital - EDF Energy --- I am an eBusiness Director with many years of experience in great businesses across the world. Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years. In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace. In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe. In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.

Website - Twitter - Facebook - More Posts


Leave a comment

FeedbackForm
Feedback Analytics