Head of Digital - EDF Energy ---
I am an eBusiness Director with many years of experience in great businesses across the world.
Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years.
In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace.
In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe.
In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.
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e-Consultancy‘s blog have just published an interview with me. In it, I speak positively about comparison sites, describe the challenges surrounding sales attribution across different channels and speak at length about Living and PetHealthcare, MORE TH>N‘s successful online community platforms.
