Yesterday’s Media Guardian contained a feature on forward-thinking brands mining Search’s vast commercial potential, beyond mere Direct Response traffic generation.
Inset, a box titled Strategic Thinking, MORE TH>N contains excertps from a conversation the journalist and I had a few weeks ago.
It looks like the article is not (yet?) available online. The scanner is still in a box as we’re in the middle of moving house to Brighton. The low-light iPhone snap is unreadable but it is as good as i can do for now.
Head of Digital - EDF Energy ---
I am an eBusiness Director with many years of experience in great businesses across the world.
Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years.
In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace.
In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe.
In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.
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