Innovative Search Campaigns talk and slides on Universal Search

1 comment // Mar 4th, 2009 // eBusiness

Today I spoke at Revolution’s Innovate Your Paid & Natural Search Campaigns For Maximum ROI.
My presentation centred on Google’s Universal Search, Google‘s current way of presenting search results mixing pages, pictures, video and more. I explored how Universal Search introduces a range of opportunities for Online Marketers and how MORE TH>N Business has benefitted from moving early to take full advantage of them.
What do you think are the key opportunities and threats presented by Universal Search? Is it a revolution for SEO and PPC or just not much of a change at all? Let me know in the comments!

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Roberto Hortal

Head of Digital - EDF Energy --- I am an eBusiness Director with many years of experience in great businesses across the world. Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years. In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace. In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe. In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.

Website - Twitter - Facebook - More Posts


  • No related posts

    • One response so far, want to say something?

    1. rhortal (Roberto Hortal) says:

      Innovative Search Campaigns talk and slides on Universal Search: Today I spoke at Revolution’s Innovate Yo.. http://tinyurl.com/b99mgv

      Mar 04, 2009, 7:13 am

    Leave a comment

    FeedbackForm
    Feedback Analytics