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I’ll be opening proceedings at the Insurance Post’s eBusiness Strategy event on the 24th of March at the Marriott in Grosvenor Square.

I’ve been asked to talk about The Future Landscape of eBusiness. Tall order, but I think I’ve got a simple, compelling answer for the audience. If you want to find out what it is, you’re going to have to register and attend the event!

I’ll just let you in a little secret: in my mind it’s not about Technology, Behavioral Marketing or Social Media. It’s not about the latest fad at all.

After the event I will be sharing my slides with readers of the Hortal Portal. If you’re planning to go, or you’ll get slides later, please make sure you let me know what you think of it all!

Roberto Hortal

Head of Digital - EDF Energy --- I am an eBusiness Director with many years of experience in great businesses across the world. Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years. In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace. In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe. In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.

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