Content marketing. We all know it’s really important, but do we know where to start? I know I find it particularly hard, considering the broad meaning of the word content and all the channels, metrics and constituents that need to be considered in a successful content marketing strategy. Today, The Content grid v2, from the people at Jess3 makes it a lot easier to get started.
The rise of the infographic keeps making very high value research in a greatly actionable format available for free to the digital community. I for one am very grateful for this. Keep them coming!
Head of Digital - EDF Energy ---
I am an eBusiness Director with many years of experience in great businesses across the world.
Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years.
In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace.
In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe.
In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.
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