New Media Age have published a digital supplement containing their findings from a survey of 2,000 UK digital professionals on both client and agency side.
Digital salary data – client side
The data shows a couple of interesting findings:
- clients pay better than agencies, which may be a result of the higher value agencies perceive they add through training or reflect the fact that clients are finally realizing the value of a digital capability, investing in building strong internal teams and competing with agencies perhaps with a view to reduce their dependency and spend on external resources. If the second scenario (which is aligned with my own views) is true, this may spell trouble for agencies in the future.
- salaries haven’t really skyrocketed in the past couple of years, again perhaps owing to a couple of causes, either a flood of new people coming to the industry keeping the supply side overfilled or perhaps some restraint coming from better understanding of ROI from digital skills.
Digital salary data – agency side
There’s also an apparent widening of the pay gap between seniority levels, perhaps an indicative of a stratification of our sector, or perhaps reflecting a widening at the bottom of the pyramid and an adjustments of the value vs volume equation in the direction of volume of people.
Thanks to Smart Insights for bringing this to my attention. These data seems to show healthy development towards maturity in the UK digital marketplace, surely a good sign for all of us involved with it. What do you think these data mean for you, your organisation and your career?
