I have been invited to publish a guest post at Smart Insights on the challenges and opportunities of applying the Marketing Mix in Digital Marketing.
I often hear that the concept of the marketing mix isn’t so useful any longer in this era of customer-first. But I believe it is still highly relevant today as a framework to develop digital marketing strategies. In my guest post at Smart Insights post I take a look at situations where I have found it useful to develop and refine customer propositions.
I am very interested in hearing your thoughts about applying long-standing Marketing constructs in the Digital space. Please use the comments!
Head of Digital - EDF Energy ---
I am an eBusiness Director with many years of experience in great businesses across the world.
Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years.
In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace.
In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe.
In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.
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