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Freemium is the new free

If you’re new here, you may want to subscribe to my RSS feed. You can also subscribe by email. Thanks for visiting!Free to access, advertising supported pages are the Internet’s oldest business model. Advertising is the blood of the web. It sits on billions of pages and pays for the efforts of millions of publishers [...]

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3 steps to building the perfect online store (eBusiness secrets 3)

eBusiness Secrets is a series of in-depth articles about Internet mediated Business and Commerce, what makes a great eBusiness and how do the best ensure they keep thriving online.
The credit crunch is pushing shoppers online on the premise of wider reach and deeper savings. As you read this, people who may be new to [...]

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e-Consultancy Q&A: Roberto Hortal on Comparison Sites

e-Consultancy’s blog have just published an interview with me. In it, I speak positively about comparison sites, describe the challenges surrounding sales attribution across different channels and speak at length about Living and PetHealthcare, MORE TH>N’s successful online community platforms.

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Weekly eCommerce news roundup

This week’s key developments in the world on online: the US economy may be free falling but eCommerce over there is quietly reaping the rewards. Basic, entry level blog articles remind us that not everyone is an expert in online Marketing, and an announcement devoid of any content reaches wide distrribution, showing the danger of [...]

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eBusiness secrets 2: Turn parasytes into symbiotes

eBusiness Secrets is a series of in-depth articles about Internet mediated Business and Commerce, what makes a great eBusiness and how do the best ensure they keep thriving online.
Cashback sites are blood-sucking parasytes. I’ve recently said that much. In the financial services market they increase cost per sale while adding no value to merchants. They [...]

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Papercraft is the new viral

When was the last time anyone spent time playing a viral game for a long time, then sending it on to all their friends? I mean really, when?
The Net used to be teeming with more viral stuff than a third world biology lab. Today, good examples of viral games and videos are much harder to [...]

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