If you’re new here, you may want to subscribe to my RSS feed. You can also subscribe by email. Thanks for visiting!Free to access, advertising supported pages are the Internet’s oldest business model. Advertising is the blood of the web. It sits on billions of pages and pays for the efforts of millions of publishers [...]
Posted on November 21st, 2008 by Roberto Hortal
Filed under: eBusiness | No Comments »
eBusiness Secrets is a series of in-depth articles about Internet mediated Business and Commerce, what makes a great eBusiness and how do the best ensure they keep thriving online.
The credit crunch is pushing shoppers online on the premise of wider reach and deeper savings. As you read this, people who may be new to [...]
Posted on August 19th, 2008 by Roberto Hortal
Filed under: eBusiness, eBusiness Secrets | 3 Comments »
eBusiness Secrets is a new series of in-depth articles about Internet mediated Business and Commerce, what makes a great eBusiness and how do the best ensure they keep thriving online.
I’m a Renaissance Man: skilled in Marketing, eBusiness & IT and possessed by a keen commercial appetite, I have always found myself at the crossroads between [...]
Posted on March 24th, 2008 by Roberto Hortal
Filed under: eBusiness, eBusiness Secrets | No Comments »
The postal service in the UK is back on strike… again. Planned strikes are quickly followed by wildcat strikes, and back to planned. In the midst of all this, direct mail -still a massively effective lead generation channel in the UK- is not delivered, leads dwindle and sales tail off. Just when Christmas is around [...]
Posted on October 12th, 2007 by Roberto Hortal
Filed under: eBusiness | No Comments »
How do you maximise your site’s conversion rates? How do you extract more value from your visitors? How do you turn visitors into customers, customers into repeat customers, and those into loyal brand advocates?
Traditional usability principles mandate that you prioritise your user’s goals above all else. Users, it is said, always have a goal when [...]
Posted on September 19th, 2007 by Roberto Hortal
Filed under: eBusiness | No Comments »
I was in London today judging the first ever Connect awards 2007. I was originally selected to focus on Electronic Marketing but ended up also a judge for the Call Centre category. Luckily the other judges in my goup were knowledgeable in that space and helped me there.
I’m not going to spill the beans on [...]
Posted on August 13th, 2007 by Roberto Hortal
Filed under: eBusiness | No Comments »
RSS
