The real cost and value of social media – Infographic

2 comments // May 23rd, 2011 // eBusiness

Social media is all over the news. People heatedly discuss whether it is a tool for relationships, customer service, hard sales or all of the above. I’ve also heard it say social media is free, cheap and very expensive, all at the same time. And of course we keep being told over and over again that social media can be measured, it cannot, it really shouldn’t be measured anyway… Phew!

Fear not, Digital Buzz have bit the bullet and done the sums. And then they’ve jumped into the other big bandwagon of 2011 -infographics- and laid all their data in amazing colours for us to admire. And make business decisions with!

Infographic: The Real Cost Of Social Media

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Roberto Hortal

Roberto Hortal, Head of Digital - EDF Energy --- I am an eBusiness Director with many years of experience in great businesses across the world. Born and bred in Benidorm, Spain, I started my eBusiness career in the 90s with Nokia in Helsinki, heading Nokia’s Global Web organisation for a number of years. In 2004 I moved to the UK to join easyJet. I led easyJet.com into its current form at a frantic startup pace. In 2006 I joined RSA as MORE TH>N Head of eBusiness. From 2009 I led the effort of replicating MORE TH>N’s online success across Central and Eastern Europe. In August 2011 I became Head of Digital at EDF Energy, where I lead EDF Energy's ambitious Digital B2C Strategy.

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  4. State of the Internet in 2010 – infographic

2 responses so far, want to say something?

  1. “30 Days without Social Media” | Coldstreams.com by Edward Mitchell says:

    [...] The real cost and value of social media – Infographic (hortal.com) [...]

    May 23, 2011, 8:50 pm
  2. Infograph: Social Business | #infographic | Doeland's Digitale Wereld says:

    [...] The real cost and value of social media – Infographic (hortal.com) [...]

    May 23, 2011, 10:14 am

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