I just finished my talk on PRWeek's Social Media conference. Great initial feedback both face to face and via Twitter. I'm glad they liked it. The presentation is now available at …
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Hortal.com Blog
Speaking at PR, Social Networking And Blogging In Practice
On Tuesday the 27th I'll be at the Barbican Centre speaking on the subjects of online reputation management and participation in social media as a brand. My audience: some of the brightest PR …
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2008, the year of… mobile (finally!)
In 2008 the world went mobile. The minute Nokia stopped trying, it finally happened. Where billions of investment in WAP, GPRS, the N and Communicator series failed, it took just a marketing campaign …
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The BBC looks at Aggregators
The BBC aired Price Comparison Sites: deal or no deal? last Friday (BBC 2). The program looks at the pros and cons of Insurance Price Comparison sites, from convenience to issues around data …
Freemium is the new free
Free to access, advertising supported pages are the Internet's oldest business model. Advertising is the blood of the web. It sits on billions of pages and pays for the efforts of millions of …
Quoted by The Guardian
Yesterday's Media Guardian contained a feature on forward-thinking brands mining Search's vast commercial potential, beyond mere Direct Response traffic generation. Inset, a box titled Strategic …