I recently attended a talk by Matthew Poepsel of Gomez. Matthew was talking to a small gathering of senior managers involved with online in the insurance and banking sectors. Matthew's premise: Use …
Hortal.com Blog
Open Source – essential to success?
I have long been a proponent of open source. The power of the community, the technical prowess required to take full advantage of it and the many successful eBusinesses built on top of using it (as …
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Digital doesn't go on strike
The postal service in the UK is back on strike... again. Planned strikes are quickly followed by wildcat strikes, and back to planned. In the midst of all this, direct mail -still a massively …
Internet in Insurance Distribution
I was invited to speak on last Monday's Competitive Distribution Strategies for the Insurance sector conference. I only had 1/2 hour to go through quite an extensive presentation and I get a feeling …
Roberto Hortal appears on the Financial Times
Yesterday's FT carried a special supplement on social networks under the title You can't stop them talking. Half way down the page, the writer talks at length about how Living, MORE TH>N's new …
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eBusiness in the UK, part 3
What's wrong with this picture? How did it get like this? Outsourcing of IT and the User eXperience (UX) plays a big part. Outsourcing's not a new development - years before the wave of IT work …